Privacy Policy

Last Updated: 18.02.2026

1. Introduction

This Privacy Policy (“Policy”) explains how DOXA Watches (“we,” “our,” “us”) collects, uses, and protects your personal data when you use our website and services. By accessing our website or contacting us, you agree to the collection and use of your data as described in this Policy.

“Personal data” refers to any information relating to an identified or identifiable natural person.

2. Data Collection & Server Log Files

You can access our website without providing personal data. When you visit, certain information is automatically collected by our servers, including:

Website pages visited
Date and time of access
IP address
Data transferred
Internet service provider

This information is processed based on our legitimate interests (Art. 6(1)(f) GDPR) to maintain website functionality and improve services. Data may be transferred to countries outside the EU under applicable safeguards.

3. Contact & Communication

3.1 Contact via Email

If you contact us via email, we collect the information you provide (name, email, message).

Purpose: To respond to your inquiry or implement pre-contractual measures.
Legal Basis: Art. 6(1)(b) GDPR for contractual matters, Art. 6(1)(f) GDPR otherwise.
You may object to processing based on legitimate interests at any time.
Data will be deleted after your request is processed unless further consent is given.

3.2 Contact Form

When using our contact form, we collect your name, email, and message. Processing purposes and legal bases are the same as above. Data will be deleted once your inquiry is addressed, unless you consent to further use.

4. Customer Accounts & Orders

4.1 Customer Accounts

When you create an account, we collect the information you provide.

Purpose: Improve your shopping experience and streamline orders.
Legal Basis: Consent (Art. 6(1)(a) GDPR).
You can withdraw consent at any time, after which your account will be deleted.

4.2 Orders

Personal data collected for orders is necessary to fulfill contracts.

Legal Basis: Art. 6(1)(b) GDPR.
Data may be shared with shipping companies, payment providers, and IT service providers.
Transfers outside the EU are subject to applicable legal safeguards.

5. Advertising & Marketing

5.1 Newsletters

We may use your email to send newsletters for marketing purposes only if you have explicitly consented (Art. 6(1)(a) GDPR). You may unsubscribe at any time via the link in the email.

5.2 Direct Marketing

Your email may be used for marketing similar products or services.

Legal Basis: Art. 6(1)(f) GDPR
You may object at any time.

6. Cookies

Our website uses cookies to improve functionality and user experience.

Technically necessary cookies: Essential for website operation (Art. 6(1)(f) GDPR).
You can manage or delete cookies through your browser settings.

Browser guides:

7. Analytics & Advertising Tracking

7.1 Google Analytics

We use Google Analytics (Google LLC, USA) to analyse website traffic and behaviour.

Data may include IP address, pages visited, browser, and referrer URL.
Data may be transferred to the USA under standard contractual clauses.
Legal Basis: Consent (Art. 6(1)(a) GDPR).

7.2 Facebook Pixel

We use Facebook’s "Custom Audiences" for interest-based advertising (Facebook Inc., USA). Facebook Ireland and we are jointly responsible for data processing. Data may be transmitted to the USA.

Legal Basis: Consent (Art. 6(1)(a) GDPR).

7.3 Google Ads & Remarketing

Conversion tracking and remarketing allow analysis of ad performance and targeted advertising.

Cookies do not contain personally identifying data.
Data may be transmitted to the USA.
Legal Basis: Consent (Art. 6(1)(a) GDPR).

8. Plug-ins

8.1 Google Tag Manager

Used to manage scripts and trigger tags. Does not store personal data directly.
More info: Google Tag Manager Use Policy

8.2 YouTube

Embedded videos may transmit data to YouTube in advanced privacy mode only when played.

Data may be transferred to the USA.
Legal Basis: Consent (Art. 6(1)(a) GDPR).

9. Data Retention

Personal data is retained during contractual periods and legal retention periods (e.g., tax and commercial law) and deleted thereafter, unless you consent to further processing.

10. Rights of Users

You have the following rights under GDPR:

Right to access, correct, or delete data
Right to restrict processing
Right to data portability
Right to object to processing, including direct marketing

10.1 Complaints

You may complain to the relevant supervisory authority under Art. 77 GDPR if you believe your data is processed unlawfully.

11. Changes to Privacy Policy

We may update this Policy. The latest version will be posted with the “Last Updated” date. Continued use constitutes acceptance of the updated Policy.

12. Contact Information

DOXA Watches
Rue de Zurich 23A
2500 Bienne, Switzerland
Email: contact.@doxawatches.com
Phone: +41 (0)32 344 42 72
Website: ch.doxawatches.com